Dartanyon Williams
The Master Identity Thief
Memoir & Brand Launch
Strategic Communications for Public Life
The Big Picture
Dartanyon was preparing to launch his memoir, The Master Identity Thief, just six weeks before announcing a run for Congress. His goal? Use his story—one that included prison time and solitary confinement—as a platform for change. No hiding, no softening. Just bold truth, matched with equally bold ambition.
My Role
With 10+ years of experience in political campaigns, I stepped in as a strategic advisor to align his book, personal brand, and campaign messaging. I also supported his campaign team with communications strategy and content development—ensuring every public touchpoint was clear, compelling, and above board.
What I Delivered
Launch strategy and messaging roadmap for the book
Strategic press release timing and rollout
Campaign aligned communications guidance
Messaging development for social, press, and TV
Media training and interview prep
Event and promotional support across platforms
The Impact
The book became a bestseller. Dartanyon landed national media appearances—including The Tamron Hall Show and multiple top rated podcasts. But more than that, he gained clarity around how to communicate who he is now and where he’s going. We built a strategy that matched the power of his story.
Why It Matters
When you’re launching something this big—and this personal—you need more than a strategy. You need someone who can see around corners, manage the moving parts, and hold the integrity of the story. That’s what I brought to this project.
