Memoir Launch | Personal Brand Strategy & Media Visibility
Jason Portnoy | Silicon Valley Porn Star
The Big Picture
After years offline, Jason Portnoy was ready to share his story—a Silicon Valley venture capitalist who once lived a secret double life. His memoir, Silicon Valley Porn Star, was equal parts shocking and human. The challenge: launch the book and reintroduce Jason to public life in a way that was intentional, strategic, and future-focused.
My Role
I worked closely with Jason on every part of the launch—balancing short-term visibility with long-term brand alignment. We developed a strategy that prepared him for intense public scrutiny while also laying the groundwork for a future nonprofit focused on platforming controversial or silenced voices.
What I Delivered
Marketing strategy and audience segmentation
Messaging development for multiple audience types
Full PR and media placement strategy
Website and content creation
Media training for high-pressure interviews
Longterm strategic planning for post-launch growth
The Impact
The book became a bestseller. Jason landed major press coverage and was interviewed by Tim Ferriss—an episode that went on to be named one of the podcast’s best. We didn’t just launch a book—we reintroduced a human being, intentionally, with empathy and edge.
Why It Matters
Not every story is easy to tell. But when done right, transparency can build not just credibility but legacy.
